The Italian market for surface cleaners: prices & margins: typical margins: household cleaning agents

Article Abstract:

Retail margins in the household cleaning agents market of Italy greatly vary, due to the vast diversity of products under the four sectors. Margins on the dishwashing sector differ between manual and automatic types, while surface/scourers retail margins have a wider variation due to its heterogeneous product type. The lavatory/bleaches sector has one of the lowest margins in the market, while the polishes/waxes sector has a somewhat narrower range of margins. Overall, less costly kinds of bleaches have small margins for retailers, while newer products including bathroom cleaners with bleach, have a bigger margins.

Comment:

Italy: Retail margins in the household cleaning agents market greatly vary due to diverse products under the four sectors

Market information - general

---

The Italian market for surface cleaners: advertising & promotions: advertising expenditure: household cleaning agents

Article Abstract:

Advertising expenditure for the expansive Italian market for household cleaning agents accounted for 318.4 billion lira in 1996, a figure that is slightly up from the 315.4 billion lira spent a year before. The figure also indicates an adspend increase of 10.% between 1993 and 1996, reaching an all time high in 1995 due to many new product introductions. Adpsends are typically significant in the household cleaning products market, taking into account its great reliance on innovation and new product launches.

Comment:

Italy: Advertising expenditure for the wide household cleaning agents market accounted for 318.4 billion lira in 1996

Advertising, Promotion

---

Similar abstracts:

• Abstracts: The Italian market for surface cleaners: distribution: leading retailers. The Italian market for surface cleaners: key trends
• Abstracts: The Italian market for surface cleaners: market background: household agents: sectoral analysis. The Italian market for surface cleaners: total market size: sectoral analysis

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.