The trouble with two solitudes
Article Abstract:
It is argued that Canadian marketers are being overly sensitive to 'Quebecois' culture and not doing enough to promote Canadian nationalism in Quebec. The concern about offending Quebecois by airing English- language ads sends Quebecers the message that advertisers are ashamed of Canada as a whole and do not want Quebecers to identify themselves as Canadians. These marketers appear to be inadvertently promoting separatism.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Clearnet's Mike back on TV
Article Abstract:
Canada-based Clearnet Communications is launching a return of the business-focused Mike brand in its television advertising. The campaign strategy has not been used since its fall 1996 launch. The new television commercial expects to show the speed of the Mike phone's Direct Connect two-way radio feature. The Mike cellular phone is expected to appeal to business and health professionals because of its new design.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Comment about this article or add new information about this topic:
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