The STEP scale: a measure of short-term export performance improvement
Article Abstract:
Methods to asses short-term export performance (STEP) are presented. A three-dimensional scale called the STEP scale is also developed for this assessment.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
Management dynamics, Analysis, Management, Company business management, Export trading companies
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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An exploratory study of the functional forms of export market identification variables
Article Abstract:
The study of various export market identification concepts is presented and their implications on global competitive exporting strategies are analyzed.
Publisher: American Marketing Association
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
Strategy & planning, Science & research, Research, Planning, Company business planning, World market, International markets, Global strategy (Marketing)
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2006
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Subjects list: United States, Export marketing
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