The Spanish market for hair care: outlook: sectoral analysis

Article Abstract:

Sectoral trends within the Spanish hair care market are projected to highlight the introduction of added ingredients and the "protection and care" concept. The washing sector is forecast to experienced real terms growth of 3.1% over the 1996-2001 period, with sales to be driven by the strong performance of shampoos and conditioners. The styling products sector is expected to achieve a growth of only 0.9% due to growing consumer reception of mousses and gels. The colorants sector is forecast to experience the strongest growth, boosting value terms by 16.6% with the introduction of new colors and shades.

Comment:

Spain: Sectoral trends within hair care mkt to highlight introduction of added ingredients and the "protection and care" concept

Forecasts, trends, outlooks

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The Spanish market for hair care: emerging product sectors: new launches

Article Abstract:

The market for hair-care products in Spain saw the emergence of new products in its washing product, styling product and colorant sectors. Manufacturers' new product offerings have exhibited a particular emphasis on hair care and protection. The Spanish market for hair-care products also saw the emergence of a trend towards product types that are easy to use for consumers. This development was attributed to manufacturers' efforts to cater to the lifestyle requirements of their primary target market, female consumers with professional careers.

Comment:

Spain: Mkt for hair-care prods sees emergence of new prods in the washing prod, styling prod & colorant sectors

New Products/Services, Demographics, Consumer Attitudes, Psychographics

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