The big e's rebirth

Article Abstract:

Eaton's of Canada is getting ready to reestablish itself as a retail giant with the help of the merger with Sears Canada Inc. Sears plans to relaunch seven Eaton's locations in a marketing move calculated to convert the retailer in one of the big names in retail. The C$276 million effort is the brain child of in-store marketing and visual presentation manager Placido Dias. The goal is to attain C$1 billion in sales within a two-year period.

Strategy & planning, Eaton's of Canada Ltd.

---

Sears account up for grabs

Article Abstract:

Sears Canada Inc has put up for review nearly all of its advertising business valued at $75 million, considered the 6th-largest account in Canada. The review was attributed to Sear's intention to buy the stores of T Eaton Co Ltd. Sears vp of retail advertising Nina MacLaverty said they intend to develop a particular brand for Eaton's and that the review will concentrate on how Eaton's brand will be differentiated from Sears'.

---

Bay follows Sears in agency search

Article Abstract:

Hudson's Bay Co announced that it has placed its Bay department store chain ad account up for review. Sears has also put its $75 million ad business for review, but the Bay will implement a more "low key" approach to its review compared to Sears. Bay has strengthened its marketing team composed of former Eaton's, Dylex and Zellers executives. A few ad agencies have been chosen to present their creative plans.

Similar abstracts:

• Abstracts: The dark side of the Caucasus. Tearing apart: Georgia
• Abstracts: TV to come. Specialty's numbers continue to grow
• Abstracts: Rousseau guides Canada's About. High-carb marketers unfazed by fad. Nike personalizes the athletes
• Abstracts: The people in the people meter debate. It's different on the Coast. Getting on with a game plan
• Abstracts: Merger means end of Clearnet name. Lack of advertisers kills ESP. Clearnet joins Internet race

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.