The changing consumer in Portugal

Article Abstract:

Changing environmental variables, along with changes in the economic climate, demographics, culture and attitudes, have caused changes in the behavior of Portuguese consumers and the macro marketing mix in the country. Divergent trends are predicted for consumer confidence and spending in the country. While a rise in unemployment and lower confidence in the economy are expected to pull down consumer confidence, Organization for Economic Cooperation and Development projections cite an increase in private consumption due to declining interest rates and an increase in consumer credit.

Economic aspects, Portugal, Consumer behavior

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Exploiting the installed base using cross-merchandising and category destination programs

Article Abstract:

Products can be categorized into two types: Type 1 products which are patronized by consumers loyal to a particular retailer and Type 2 products which have no connection to any specific retailer. A category destination program indicated that one can successfully convert a Type 2 into a Type 1 product. Sales of Type 2 products can be enhanced by applying cross-merchandising promotions. Both series of tests afforded substantial increases in sales and profits.

Retail Stores, Marketing Management, Sales Promotion, Research, Methods, Marketing, Stores, Sales promotions, Merchandising

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Similar abstracts:

• Abstracts: The changing consumer in Germany. The changing consumer in Denmark. The changing consumer in the European Union: a "meta-analysis."(The Changing Consumer in the European Union)
• Abstracts: The changing consumer in Greece. The changing consumer in Italy

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