The coexistence of transaction and relational marketing: insights from the Chinese business context
Article Abstract:
The challenges and views on the transactional and relational approaches to marketing are presented. The firm in China, which operates under the highly relational society and transactional behavior, implies these two approaches are compatible.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China
Article Abstract:
Relationship marketing in China is examined through trade among the different provinces of the country. A total of 102 ventures are examined.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1999
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Networks in a protected business context: licenses as restraints and facilitators
Article Abstract:
Business networks processes and regulations associated with these networks in controlled industries are discussed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2006
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