The determinants of export performance: a review of the empirical literature between 1987 and 1997

Article Abstract:

An examination of export performance literature between 1987 to 1997 showed that many of the research suffered from the poor structure of the conceptualization that led to the poor measurement of the determinant of the phenomena. This poor conceptualization and measurement has lead researchers to test a variety of determining factors, none of which proved conclusive enough to qualify as a significant determinant of export performance.

Marketing NEC, Literature

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Designing cross-cultural advertising research: a closer look at paired comparisons

Article Abstract:

Previous cross-cultural comparative research holds that the advertising content of countries with different cultures are dissimilar. Results of a study involving 55 country pairs show that those with cultural similarity have resembling advertising content while others have statistically significant differences. Cross-cultural researchers are advised to examine existing theories before conducting comparisons.

Social aspects, Analysis, Culture, Advertising research

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Market orientation and business performance: some evidence from Hong Kong

Article Abstract:

A customer/competitor approach to marketing positively affects companies' overall business performances. Similarly, this type of orientation when supported with flexible control systems guarantees full realization of established goals. These findings are clearly demonstrated in a study of Hong Kong's textiles and garments firms using business position and profitability as measures of performance.

Business, Perceptual orientation, Business research, Orientation (Psychology)

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