The drop and collect survey among industrial populations: theory and empirical evidence

Article Abstract:

A theory is proposed and the empirical evidence is analyzed to examine the effectiveness of drop-and-collect-survey (DCS) method in improving response rates among industrial organizations. A DCS decision and implementation framework is presented, and directions for future research are suggested on the bases of the proposed theory and empirical findings.

Market Survey Techniques, Surveys, Associations, institutions, etc., Survey response rates, Market surveys, Organizations

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Hedonic price methods and the structure of high-technology industrial markets

Article Abstract:

Hedonic price method management techniques and theories are given. A research model is developed in this article to address the rapidly evolving industrial market.

Production Management, Hedonic damages

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Author and Institution productivity in Industrial Marketing management from 1971 to 1998

Article Abstract:

Research into the effects Industrial Marketing Management has had on industry over it's 28 year existence is given.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Industrial Marketing Management (Periodical)

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