The east hungers for megabytes

Article Abstract:

The eastern European computer industry is experiencing a period of intense restructuring amidst swiftly changing market conditions. The break-up of former state-run companies and the emergence of thousands of new private companies has led to a surge in demand for computer-related services that has overwhelmed many east European computer companies. At the same time, the liberalization of trade has left many large east European computer firms unable to compete with more advanced competitors from the west. The changes in the market have led to a spate of joint ventures that have sought to combine eastern technical skills with western financial knowhow. Some small companies based in Czechoslovakia and Hungary, however, are bucking the trend and have managed to secure solid niches in the computer software and hardware markets of eastern Europe.

Electronic computers, Prepackaged software, Industry Overview, Computer software industry, Software industry, Eastern Europe, Joint ventures, Europe, Eastern

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The mind of a marketing maverick

Article Abstract:

Alan Sugar, entrepreneur and founder of computer manufacturer Amstrad, describes factors he sees as necessary in developing markets and motivating staff. Sugar asserts that the entrepreneur's responsibility is to provide leadership, identify potential opportunities, find and avoid danger signals, and overcome setbacks, delays, and obstacles. The roles of corporate culture, strategy, marketing, design, and advertising are also outlined. Sugar emphasizes the benefit of combining simplicity and speed in management.

Methods, Management, Marketing, Sugar, Alan, Amstrad Consumer Electronics PLC

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