The effects of trust and interdependence on relationship commitment: a trans-Atlantic study

Article Abstract:

Relationship commitment between organizations and firms comes in the form of either affective commitment or calculative commitment. The former is considered superior because it results in more lasting long-term benefits to both parties. It is characterized by mutual trust. The latter type of commitment involves a focus on the interdependence structure and is typically characterized by an inequality of commitment from both parties.

Organizational behavior, Choice (Psychology)

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Country-of-origin effects in consumer processing of advertising claims

Article Abstract:

A direct effect of country of origin on product evaluations is presented along with a three-way interaction between country of origin, claim favorability, and advertisement involvement. Further analyses show that country of origin influences the way in which consumers respond to moderate and extreme claims under conditions of high and low advertisement involvement.

Administration of General Economic Programs, Import Labeling Regulations, Analysis, Evaluation, Surveys, Rules of origin (International trade), Rules of origin, International marketing, Product evaluation, Top rating

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A cross-national study of interdependence structure and distributor attitudes: the moderating effect of group orientation

Article Abstract:

The connection between channel relationships between distributors and suppliers and distributor attitudes are examined in the cultural context of group orientation. Research conducted across the United States and Japan indicates both similarities and differences.

United States, Japan, Science & research, Beliefs, opinions and attitudes, Comparative analysis, Distribution of goods, Distribution (Commerce), Industrial suppliers

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