The empire builders: betting big on specialty TV

Article Abstract:

Calgary, Canada-based Shaw Communications, the second-biggest-and fastest-growing-cable operator in Canada, views specialty channels as the key to ensure its growth in the television broadcasting industry. Specialty TV provides viewers with alternatives and advertisers the chance to specifically go after their target market, according to John Cassaday, president and CEO of Shaw Media in Richmond Hill, Canada, a division of Shaw Communications that oversees its specialty TV networks and radio chain. Shaw Communications owns 100% of YTV, which has broadcast rights to 18 of the top 20 children's shows in Canada; and 80% of CMT, the only 24-hour country music network in Canada.

Strategy & planning, Cable Television Systems, Cable Networks, Media Planning/Goals, Cable television broadcasting industry, Cable television, Shaw Communications Inc., Article

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Please don't visit

Article Abstract:

The recent proposal by the Panel on the Ecological Integrity of Canada's National Parks that Canada's national parks should not be product-marketed and in some instance should even be "demarketed" has stirred controversy. The move to discourage visitors from coming to national parks is due to the fact that human crowds and overdevelopment are damaging the parks' natural beauty. Demarketing can include active discouragement measures such as graphic images showing busloads of tourists traveling over delicate terrain and roadkilled wildlife.

Marketing procedures, Nature Parks and Other Similar Institutions, National Parks

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The $7,500 ticket

Article Abstract:

Canadian Pacific Railway (CPR) will launch a new luxury railroad tour, which the company claims would be better than tours during the turn-of- the-20th-century period. The service would use refurbished private business cars that were for the exclusive use of CPR executives in the 1920s. Its signature product would be the Golden/Crowsnest Excursion, which would start from Calgary through Banff and Lake Louise to the BC towns of Golden, Invemere and Fort Steele, and then back to Calgary again through Lethbridge and High River, Alberta.

Services introduction, Railroads, Rail Transportation, Canadian Pacific Railway Ltd.

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