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Business, international

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The great Canadian brand

Article Abstract:

Canada has got some strong brand names but not many. The great Canadian brands can be produced, if the ability to consistently deliver a desired and relevant quality is improved. Few other techniques to improve the brand values of products in global market are also presented.

Author: Middleton, Alan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Sales Promotion, Forecasts and trends, Market trend/market analysis, Sales promotions

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Freeing the brand inside

Article Abstract:

Integrating internal and external marketing is critical to building brands. Employee-customer contact and internal branding are however, invariably neglected areas.Five valuable tips are presented for effective internal communication coordination.

Author: Middleton, Alan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing, Product management

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Why the brand black list?

Article Abstract:

Causes behind the increase and decrease in consumer preferences on corporate brands in Canada are discussed.

Author: Middleton, Alan
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Analysis, Evaluation, Consumer preferences

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Subjects list: Methods, Canada, Brand identity
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