The impact of the quality of a marketing decision support system: an experimental study

Article Abstract:

The use of a marketing decision support system (MDSS) by a decisionmaker increases in value when qualitative requirements are considered under both high and low-time pressure environments. Initially, medium-quality MDSS are perceived as more valuable during high-pressure situations but this advantage is negated by the results which are objectively inferior. The qualitative factor is observed to affect more the objective than the subjective determinants of decisionmaking.

Decision-making, Decision making, Marketing management

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Introduction to the special issue on competition and marketing

Article Abstract:

An introduction to the issue dedicated to the study of competition and marketing is presented, which found its roots in a conference held in Germany in 1999. Major challenges for research on marketing competition which are highlighted include the role of e-commerce and the identifiction of patterns of competitive interaction.

Analysis, Planning, Influence, Electronic commerce, E-commerce

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Toward an understanding of price wars: their nature and how they erupt

Article Abstract:

An investigation is conducted into price wars, which are a result of market competition. A conceptual framework is presented for the early identification of signals of price wars, a definition is proposed and key attributes are highlighted.

Pricing Policy, Prices and rates, Pricing, Price cutting

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