The marketing of a professional service: opticians

Article Abstract:

Legislative changes between 1984 and 1989, which resulted in structural and competitive adaptations in the eye care market, are analyzed. The effects of the partial deregulation of the optical profession on the marketing strategies of both new and established opticians are also discussed. The discussion emphasizes marketing strategies related to positioning, pricing, product range, service and location. In addition, an analysis of the utilization of advertising and other promotional activities by opticians is also presented.

Optical goods stores, Laws, regulations and rules, Marketing, Advertising, Optical instruments industry, Optical industry, Advertising law, Opticians

---

Aspects of Anglo-Spanish perceptions and product preferences arising from 'country of origin' image

Article Abstract:

Consumers still place a significant importance on the 'country of origin' of a particular product. This is due to the fact that manufactured products are seen as embodiments of the reputation of its country of origin. Although there are both positive and negative aspects of 'country of origin' product discrimination, studies conducted on the preferences of Spanish and British consumers indicate that the phenomenon still exists.

Research, International aspects, Products, Consumer preferences, Rules of origin (International trade), Rules of origin

---

The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing

Article Abstract:

The art of marketing in 2001 is discussed. The importance of brand management is also analyzed.

United Kingdom, Marketing Management

Similar abstracts:

• Abstracts: The analysis of market definition and market power in the context of rapid innovation. Innovation and corporate growth in the evolution of the drug industry
• Abstracts: Tomkins says pretax profit rose 16% for year. Allders expects earnings to fall short of estimates. Iceland says sales continue to fall
• Abstracts: The bases of power in international channels. Cooperative strategy, knowledge intensity and export performance of small and medium sized enterprises
• Abstracts: Denmark: Telia to launch a broadband portal. Denmark: New telecoms regulations for emergencies
• Abstracts: Securing planning permission. Property banks provide a niche

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.