The myth of nuBrand: The philosophy espoused by many business school gurus offers a complicated system for control in areas that were once left to more creative minds

Article Abstract:

Marketing and advertising are supposed to be creative fields, but not any more.With technological developments the whole system has changed and marketing has become a complicated affair, with rules and regulations to be followed instead of a brilliant thought or a brainwave, which could change the course of the market.

United States, Technology application, Advertising

---

Adapting to CanadaEs new privacy rules: A ten step approach to balancing consumer rights against business needs

Article Abstract:

Ten basic principles have been given to help marketers in complying with the new Privacy rules, which come into effect from the 1st Jan 2004 by the Canadian Marketing Association. The law has been implemented in an attempt at balancing consumer rights against business needs.

Canada, Advertising, Marketing industry

---

An incident worth noting

Article Abstract:

The Copyright Act was amended to permit an incidental, nondelibrate use of another's copyright. The 'incidental usage' case that came before the courts of England, where the definition of the word 'incidental' raised concern is presented.

General services, England, Evaluation, Safety and security measures, Copyright law

Similar abstracts:

• Abstracts: Giving spirit. Party with a conscience: how savvy business leaders are harmonizing corporate social responsibility goals with seasonal celebrations
• Abstracts: Siemens names Kleinfeld as successor to von Pierer: new CEO is a cost cutter, and the move may signal more streamlining to come
• Abstracts: Working overseas makes tax affairs more complicated. Taxation on the drawing board. Avoiding VAT adds value
• Abstracts: On characterizing tighter formulations for 0-1 programs. Using tree search bounds to enhance a genetic algorithm approach to two rectangle packing problems
• Abstracts: Fuzzy classification systems. Global optimization and multiknapsack: a percolation algorithm

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.