The odd couple

Article Abstract:

An overview of Geoffrey Roche's and Christina Yu's careers at Lowe Roche is presented. After Roche hired Yu in June 2005, the advertising company underwent resurgence. The pair was able to produce good results for Stella Artois, the Toronto Zoo, Nokia, and Johnson & Johnson. Other details of the pair's work are also discussed.

Management dynamics, Practice, Advertising executives, Roche, Geoffrey, Yu, Christina

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Adding PR to the mix

Article Abstract:

The rise in popularity of integrated marketing has led to public relations firms and advertising agencies in coordination. The advantages of integrated marketing are discussed.

Public Relations Agencies, Public Relations, Public relations services, Methods, Usage, Public relations firms, Integrated marketing communications

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Winning work

Article Abstract:

Details of some advertising campaigns that are winners of the Lotus Awards and Advertising & D esign Club of Canada's Award are presented.

Advertising campaigns

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