The power of women

Article Abstract:

Studies and statistics show that the purchasing power of Canadian women is constantly growing. According to Female Engineered Marketing, which exclusively creates female-targeted campaigns, women account for 51% of all electronic, 50% of all automobiles and computers, and 75% of over-the-counter purchases. Marketers need to understand the potential offered by female consumers and cater to their needs.

Science & research, Labor Distribution by Employer, Research, Methods, Economic aspects, Influence, Statistics, Surveys, Women consumers, Target marketing

---

Cannes-adian contenders

Article Abstract:

An analysis of selected Canadian advertising services that could be selected for awards at the year 2004 Cannes International Advertising Festival is presented.

Advertising, Advertising and Related Services, Achievements and awards, Advertising services, 2004 AD, Cannes Lions International Advertising Festival

---

Similar abstracts:

• Abstracts: The year in reviews. Media trailblazers. Strategic innovation
• Abstracts: Top of its game. Paint it red. The family guy
• Abstracts: The great Canadian brand. Strange bedfellows
• Abstracts: The sensitivity of the inventory model with partial backorders
• Abstracts: The rise of print. Family ties. Whetting the media appetite

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.