The relation between the characteristics of the shopper and the retail format

Article Abstract:

Retailers can best ascertain their target public by using market analyses which focus on the shoppers' characteristics and their home. Variables most related to shopping include age, occupation, car ownership, use of store cards, gender, size of municipality and role in family. Store proximity is a major determining factor in shopping. Other influential factors in store shopping conduct include exposure to the communications media, use of financial services and level of home equipping.

Consumer Behavior, Research, Methods, Retail industry, Retail trade, Marketing research

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Does luxury have a home country? An investigation of country images in Europe

Article Abstract:

The results of a study into country of origin effects in Europe is presented, pertaining to the luxury goods industry. The study of 7,500 German, French and Italian respondents reveals a strong relationship between the country images and consumer perceptions. It is concluded that luxury companies should use different strategies abroad and at home.

Marketing, Luxuries

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