The rewards of foreign radio sponsorships

Article Abstract:

Rockwell International regularly advertises over Australian air waves because radio is the main advertising medium in Australia, and Rockwell is bidding to build a combat suite to accompany the six diesel-electric submarines the Australian government has contracted for. Americans find Australia's radio to be relatively unrestricted, inexpensive and efficient, compared to Europe, where many state-owned stations impede advertising. In England, radio is cheaper than TV, and LBC Radio of London is used by Northwest Orient with morning and afternoon spots for higher audience statistics. The Wall Street Journal predicts that the seriousness of overseas radio, plus low rates, will encourage more American firms to advertise in the medium.

Australia, Case studies, Radio broadcasting, Rockwell Automation Inc., Advertising campaigns, Northwest Airlines Inc., Radio advertising, Great Britain

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Where French media are going

Article Abstract:

Radio advertising has made tremendous headway in France. It is presently a sellers market for advertisers on French television. While radio is booming, television is nevertheless the medium that has many advertisers awaiting their opportunity to get their share of time, as the government has yet to announce a pragmatic policy. During 1984, roughly 21 billion francs was allocated to advertising, with print accounting for 52 percent of the total; television about 19 percent; 16.8 percent to outdoor; ten percent to radio; and 2.2 percent to the movies.

France

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Why advertise in travel publications?

Article Abstract:

Advertisers who advertise in travel publications can expect to reach the international executive market. Though they do not reach the massive numbers that mass-market international weekly periodicals do, travel periodicals can reach specific audiences. Media buyers can look to special interest periodicals for upscale marketing and advertising.

Usage, Marketing, Periodicals, Executives, Magazine advertising

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