The role of multichannel integration in customer relationship management
Article Abstract:
The strategic role of multichannel integration in customer relationship management and the adoption of a strategic perspective, which is essential for success, is reviewed. Multichannel integration is posited as one of the key cross-functional processes in customer relationship management.
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
Analysis, Strategic planning (Business), Customer relationship management
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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A method for identifying and assessing key customer group needs
Article Abstract:
A methodology for identifying and weighing the importance of product attributes used by a key customer group of a company is presented. The central feature of the technique is the introduction of a new concept, competition factor (CF).
Publisher: Elsevier B.V.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
Methods, Consumer preferences, Customer satisfaction
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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