A contextual model of negotiation orientation

Article Abstract:

The styles and approaches taken by individual negotiators that impact the buyer and seller satisfaction levels, and the profits levels of the organizations are examined by researchers in a variety of ways. The study proposes a contextual model of negotiation orientation (NO) that underlines behavior in negotiations and this model are designed to reduce confusion and overlap in the literature, suggesting a number of interesting directions for future research.

Models, Evaluation, Motivation research (Marketing), Business negotiations

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Organizational learning and market orientation interface and effects on performance

Article Abstract:

The relationship between market orientation and organizational learning, which is foundation of a firm's capability to use the resources and distribute the values through various dimensions, is studied. Findings reveal that learning orientation stimulates the market-oriented behavior and that it also positively affects the establishment of long-term relationships with strategic clients.

Science & research, Research, Organizational learning, Employee performance

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Market orientation and customer satisfaction: evidence from British machine tool industry

Article Abstract:

The relationship between market orientation and business performance in the context of British machine tool industry is examined. This analysis revealed that there are four latent dimensions underlying the market orientation.

Influence, Market positioning, Business performance management

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