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The triumph of good PR

Article Abstract:

Ipsos-Reid Canada was named Marketer of the Year by the BC chapter of the American Marketing Association. The choice offended some agency people, because apparently the winning agency has advertised its prowess.

Author: Lazarus, Eve
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Ipsos-Reid Corp.

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Promo!

Article Abstract:

The PROMO Awards recognizes Canada's most creative and innovative sales promotions.

Author: Baranowski, Roger
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

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Message from the chairs

Article Abstract:

Article features the winners of the Lotus Awards for 2001.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001

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Subjects list: Canada, Advertising agencies
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