Major markets: leisure: outlook: market performance: incoming tourism

Article Abstract:

Tourist travel to Italy has shown continuous growth in mid 1990s but registered a slowdown in 1997 due to appreciation of lira. However, despite th recession, Italy's incoming tourism is expected to see a positive trend until the year 2002. The Italian tourism industry was also affected by a trend among tourists who preferred cultural and city-based holidays than beach holidays. The volume of incoming tourism in Italy is expected to rise at an average rate of 7% a year over the forecast period, 1997-20002, while overall increase for the same period is slated to reach 40.7%.

Comment:

Italy: Incoming tourism shows continuous growth in mid 1990s but registered slowdown in 1997 due to appreciation of lira

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Market sectors: incoming: transport

Article Abstract:

The most popular mode of travel used by incoming tourists in Italy is road transport, which accounted to 72.1% of total arrivals in 1997. Road transport is most practical for travellers from France, Austria, Germany and Switzerland, which are all bordering Italy. Rail entries accounted for 8.3% of the total arrivals while by sea accounts to 3.6% and air travel accounts for 16.1%. Incoming tourists are becoming more frequent users of air travel because of the deregulation in the industry resulting to rise in competition and lowering of tariffs.

Comment:

Italy: Most popular mode of travel used by incoming tourists is road transport, accounting to 72.1% of total arrivals in 1997

Research Findings

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