Toward a typology of commitment states among managers of born-global firms: a study of accelerated internationalization

Article Abstract:

A study was conducted to examine the behavior of born-global firms. These companies are found in most economies, especially in smaller, developed markets. The attitudinal orientations of senior managers in these firms are analyzed. Findings show that smaller organizations should not hesitate to enter lead markets and to enter several markets simultaneously.

Science & research, Research, Small and medium sized companies, Report

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Global account management capability: insights from leading suppliers

Article Abstract:

The role of global account management (GAM) in multinational companies is examined. Various GAM processes and performance consequences are discussed.

Multinational Corporations, Management Development, International business enterprises

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What drives performance in globally focused marketing organizations? A three-country study

Article Abstract:

The effects of organizational forces on performance of global marketing organizations in Norway, Sweden, and the United States are presented.

Sweden, Norway, Advertising, Analysis, Marketing industry, Organizational structure

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