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Mercedes gets hipper with its ads

Article Abstract:

The article discusses how Bayerische Motoren Werke AG (Mercedes-Benz) ads have gotten hipper. The ads in the German carmaker's new U.S. advertising campaign try to attract younger, hipper U.S. drivers to its C240 and C320.

Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
Advertising, Television, Psychographics, BMW AG, C240 (Automobile), C320 (Automobile)

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Toyota to raise prices next year

Article Abstract:

Toyota Motor Corp.'s sales division in the US said that it will increase the prices of some of its 2000 Toyota and Lexus models starting on February 1, 2000. The price increase will reach an average of $175 (172.79 euros).

Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999
Sedans

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Toyota to raise prices next year

Article Abstract:

Toyota Motor Corp.'s sales unit in the US announced that it will increase 2000 Toyota and Lexus model prices in 2000. The price increase will average $175 (172.79 euros).

Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 1999

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Subjects list: United States, Automobiles, Automobile industry, Prices and rates, Toyota Motor Corp., TOYOY, Lexus (Automobile), Toyota (Automobile)
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