Toyota unit drives toward fresher image: new group gears up to market flashier cars to younger drivers

Article Abstract:

Japanese automaker Toyota Motor Corp. has established a new division, the Virtual Venture Co. in its bid to capture the imagination of younger Japanese automobile buyers. Toyota is losing market share in the youth and young professional market due to the conservative styling and performance of Toyota cars. Toyota president Hiroshi Okuda established Virtual Venture to design the next generation of Toyota cars that would appeal to the younger set. The market share of Toyota among the younger set has been constantly going to Honda, Mazda and foreign imports. Toyota accounts for 39% of the Japanese auto market in 1997, whereas in 1994 it commanded 42% of the market.

Motor vehicles and car bodies, Automobiles, Automobile industry, Market share, Honda Motor Company Ltd., Mazda Motor Corp.

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Toyota to export hybrid car

Article Abstract:

Toyota Motor Corp. anticipates to export its 20,000 gasoline-electric hybrid cars annually to North America and Europe starting the year 2000. Toyota's hybrid car, which went on sale in Japan in December 1997, marks the world's first mass-produced hybrid vehicles with a combined gasoline engine and an electric motor to cut down fuel consumption and carbon-dioxide emissions. The hybrid car, which is around half the size of a Toyota Corolla, produces approximately half of the emissions of a comparable gasoline engine and has a fuel-efficiency rating of 28 kilometers per liter.

Comment:

Anticipates to export its 20,000 gasoline-electric hybrid cars annually to North America and Europe starting the year 2000

Japan, Product information, Exports, Autos by Engine Type NEC, Article

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