Trading favors for marketing advantage: evidence from Hong Kong, China, and the United States

Article Abstract:

The risk-taking prototype in international marketing activities is analyzed. The factors that prompt executives to barter favors for marketing reward are examined. The analysis is based on data from Hong Kong, China and the United States.

United States, Hong Kong, Analysis, Risk-taking (Psychology), Risk taking, International marketing

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Cultural superstitions and the price endings used in Chinese advertising

Article Abstract:

The impact of Chinese consumer beliefs, on fixing of advertised prices, is examined.

Forecasts, trends, outlooks, Commodity & service prices, Prices and rates, Forecasts and trends, Beliefs, opinions and attitudes, Market trend/market analysis, Advertising, Consumers, Company pricing policy, Superstition

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