Transit with BITE

Article Abstract:

The London Underground allowed ad agency TDI to install a large graphic of a shark's mouth in ceramic tiles surrounding the entrance of a tunnel at Oxford Circus Station in 1996 to advertise a Discovery Channel program on the shark. It is unlikely that the Toronto Transit Commission (TTC) would allow something similar in its transit system. TDI Canada has forged a five-year deal to sell ad space for the Toronto transit system, but its jazzy new transit products will have a tough time winning acceptance from the TTC and local politicians.

United Kingdom, Urban Transit Systems, Rail Mass Transit

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Tabloids get down to ad business

Article Abstract:

The so-called transit tabloids of Toronto, Canada have resolved logistical issues and are concentrating on selling advertising. The Metro has been offering free advertising for the past several weeks but it has now a rate card and real offices. Toronto Sun advertisers are charged 50 cents per line in FYI Toronto. GTA Today is also selling advertising space. A media buyer said advertising in tabloids was a bargain on a cost-per-thousand basis.

Newspaper Publishers, Tabloids, Tabloid newspapers

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Beyond exhaust

Article Abstract:

The choice of billboards and television to promote the products of The Mufflerman is discussed.

Advertising, Advertising Activity, AUTO REPAIR, SERVICES, AND PARKING, Motor Vehicle Services, Usage, Marketing, Automobile services industry, Automotive services industry, Company marketing practices, Television, Billboards, Enhanced TV

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