Tridel wins referrals with condo contest

Article Abstract:

Canadian real estate developer Tridel Corp's recent promotion is considered a success because of the large number of referrals that it generated. Participants were offered one extra entry per referral with a maximum of 10 referrals. Participant were attracted to the prospect of winning a C$160,000 condo in Tridel's ICON suites in downtown Toronto. About 38,000 participants spent some 22 minutes filling out an 86-question survey.

Land Subdivision and Land Development, Subdividers & Developers, Tridel Corp.

---

New and approval

Article Abstract:

At the inaugural Best New Product 2004, held on the 1st of April, sixteen new products were the recognized for being the best innovations in food, personal care and household brands in Canada. Besides focusing on the six key factors for making an award winning new product, marketers should also pay attention to the crucial ome-tooo segment, constituting 31% of the population.

Consumer goods industry, New products, Product introduction, New technique, Trade shows

---

Do the right thing

Article Abstract:

Advertising responsibly, by paying heed to customers needs, would have a beneficial influence on the company as a whole. A report is presented, focusing on Frito Lay's responsible marketing and DoveEs latest campaign.

Marketing, Management dynamics, Potato chips and similar snacks, Management, Influence, Snack foods industry, Company marketing practices, Frito-Lay Inc., Company business management

Similar abstracts:

• Abstracts: TVA 'converges' with Trustar. Quebec's newsstand wars. Power Corp. of Canada
• Abstracts: P&G swiffers up media coverage. Nestle jumps on orange's appeal
• Abstracts: A new Swiss role. Swiss banks and Nazi gold. Unsettling
• Abstracts: E.On weighs exchanging gas stakes with Gazprom. WestLB backs away from AWG bid. Suez douses talk it's about to merge with E.On
• Abstracts: Top executive shakeup at the Post. Transit newspaper study completed

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.