U.K. creative launches Shell fuel

Article Abstract:

Shell Canada rolled out a major advertising campaign for its Optimax Gold premium gasoline. The campaign, created by JWT Advertising of Toronto, will feature 30-second TV spots to be aired in Toronto, Montreal, Ottawa, Winnipeg, Calgary, Edmonton and Vancouver, as well as banner ads on major Internet networks. The TV spots will run on popular programs, including the NHL & NBA playoffs, and the season finales of Will & Grace, X-Files, Frasier and Nash Bridges.

Petroleum Refineries, Premium Unleaded Motor Gasoline, Shell Canada Ltd., Premium unleaded gasoline

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WestJet fuels up advertising effort

Article Abstract:

WestJet Airlines' future advertising effort will focus on the transformation of the Calgary-based discount airline from a small regional carrier into a transcontinental carrier. WestJet is fast becoming Canada's second-largest airline and looms as Air Canada's main competitor. The advertising campaign will delve on educating customers in East Canada about WestJet while retaining its image as a low-cost but fun air carrier.

Scheduled Passenger Air Transportation, Scheduled Air Passenger Svc, Airlines, WestJet Express Airlines Inc.

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TransAlta rethinks energy marketing

Article Abstract:

Alberta, Canada's largest electric utility, TransAlta Corp, launched a print and radio campaign on Nov 30, 1998. The ads, which were conceptualized by advertising agency Parallel Strategies of Calgary, centered on the theme of energy efficiency. The electric utility hopes that this campaign will build customer loyalty and provide the company leverage in a competitive and deregulated industry.

TransAlta Corp.

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