U.K. grocery customers check out instant discounts

Article Abstract:

Discount coupons have made a comeback at UK groceries following the introduction of the Instant Coupon Machine. While paper coupons were formerly disdained by shoppers in the late 1950s and 1960s for the inconvenience they gave consumers, the device eliminates the need to cut out coupons from newspapers. The machine, a small-shelf based box that continuously flashes a red light to attract customers, dispenses coupons one at a time and activates a timer-activated delay mechanism to prevent shoppers from grabbing all the coupons.

Grocery Stores, Supermarkets and Other Grocery (except Convenience) Stores

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U.K. consumers blissfully unaware of digital TV revolution

Article Abstract:

Digital television is virtually unknown to UK consumers and might not be quickly accepted, considering the high cost associated with signing up for such a service. Rupert Murdoch is unleashing a campaign for its SkyDigital service, although it does not expect the market to be receptive until at least spring 1999. The fact that 60% of Britons are still unaware of the digital revolution occuring in television fuels excitement among marketers and program makers.

Cable and Other Program Distribution, Direct Broadcast Satellite TV Providers

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Will they stay or will they go?

Article Abstract:

Upstart electric and gas utilities, which sprouted after the UK privatized its energy sector, have launched marketing and advertising campaigns to establish their respective market bases. Most of the ads promised large discounts and better service to consumers who would make the shift. Despite this clever advertising, privatization specialists believe that only 15% of the UK population would make the switch.

Utilities, Electric & Gas Utilities

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