U.K. software firms target toddlers

Article Abstract:

The UK computer software industry has launched a marketing campaign in the spring of 1999 that targets children below five years old. The campaign is designed to generate multimillion dollar sales of educational products that education experts have condemned already. Software manufacturers, such as the infant and pre-school software supplier Europress, are now intensifying their marketing efforts toward professional caregivers in the country's day-care centers and community playgroups.

Software Publishers, Computer Software

---

For big bucks, the road best taken is the boring one

Article Abstract:

Most British companies have a culture prejudice against media or advertising professionals according to a report by the Chartered Institute of Marketing. Media and advertising careers remain the top choice of over 75% of UK graduates because of the perception that such jobs provide high personal freedom, creative satisfaction and high living. Relatively few media and marketing executives make it to British boards because of the prejudice against them.

Advertising Agencies, Personnel administration

---

'Big and butch' 4x4s find popularity with U.K. women

Article Abstract:

British women are planning to switch to bigger, 4x4 automobiles to lessen their vulnerability on the road, according to a survey conducted by the South Korean automaker Daewoo. The survey found that 65% of women drivers in the UK said they would feel much safer if they drive a bigger vehicle. Many women respondents also felt that smaller cars are at a disadvantage, especially during accidents with bigger vehicles.

Automobile Manufacturing, Front-Wheel Drive Autos, Front-wheel drive vehicles

Similar abstracts:

• Abstracts: Denmark: Wireless broadband market to expand. Denmark: Orange in UMTS negotiations with Sonofon
• Abstracts: ICN's U.S. suit hits Yugoslav, Serb leaders. Amgen plans to buy Immunex for $16 billion in cash, stock. Bristol-Myers nears pact to buy ImClone stake
• Abstracts: Fiat parent says car maker is talking to Volvo, others. Fiat had 4.3 billion euros loss for 2002. Fiat to revamp or close 18 plants, raise capital
• Abstracts: True grit. Coke is thinking and acting locally. Coke may move towards localizing
• Abstracts: Zellers unveils plan to fight Wal-Mart. City tests DVD in sales pitches. Fee-based ISPs fight the freebies

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.