Vokens highlight Sympatico contest prizes

Article Abstract:

Bell Sympatico has launched a contest to support its search engine, Sympatico.ca. Cossette Interactive e-solutions associate Patric Bhang has put together a banner campaign using vokens, little animated pictures, or vitual tokens, that run across an Internet user's screen. The picture is an animated Buick sport utility vehicle filled with Canadian stuff, including a Seadoo, a Polaroid camera and gift certificates from Canadian Tire.

Online information services

---

Focusing on the Shoppers brand

Article Abstract:

Shoppers Drug Mart has launched an advertising campaign that urges customers to take care of themselves. The ad, created by Toronto's TBWA/Chiat/Day, is entitled 'Until then.' The campaign consists of five spots, launched on television, in cinemas and in-flight advertising. None of the ads feature products or pharmacists. Instead, they encourage the increasingly health-conscious consumer to see Shoppers Drug Mart as a partner.

Pharmacies and Drug Stores, Drug Store Chains

---

Similar abstracts:

• Abstracts: Unyielding terrain, promising coverage for 3M. Toyota takes it outside
• Abstracts: Nanny in blue helmet. The push for a southern haven: Iraq. The UN's missions impossible
• Abstracts: Handling new products in Atlanta. Firm foundations from Eagle
• Abstracts: 'Dot-com' craze stirs IPO pros; investment bankers compete to make a buck on potential Internet frenzy. Frontline delays its IPO
• Abstracts: EU Commissioner calls for inter-modal co-ordination to cut congestion

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.