Unyielding terrain, promising coverage for 3M

Article Abstract:

3M Canada Healthcare sponsored the medical rescue team of Discovery Channel's Eco-Challenge. The move to sponsor the team that took care of the competitors and film crews departed from 3M's earlier plan of associating itself with one of the Canadian teams in the race. The rescue team's sponsorship entailed providing it with every medical product that it needed. The reason for 3M Healthcare's involvement was exposure. The Eco-Challenge is the second-highest rated program of Discovery Channel after its theme weeks.

Health Care and Social Assistance, Health Care

---

Toyota takes it outside

Article Abstract:

Toyota Canada has launched a branding campaign for its signature trucks, including the 4Runner, Tundra, Tacoma, RAV4 and the Sequioa. The campaign, which uses the theme, 'You Belong Outside,' was conceptualized by Toronto- based advertising agency, DCC Communications. It was designed to to capture the essence of the outdoors for Toyota's lifestyle-oriented consumers.

Trucks, Motor Vehicle Manufacturing

---

Similar abstracts:

• Abstracts: Indigo Books Music and more Inc. Yahoo! mall launches with 26 vendors. Indigo 'realigns' marketing
• Abstracts: Seattle co. hits Lotus coffee scene. CanWest Global Communications
• Abstracts: Move over Anne, here comes Emily. Why ferries are still afloat
• Abstracts: A matter of taste. A portable war
• Abstracts: The power of yakking. "V" is for Vector

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.