User-generated future

Article Abstract:

The rising popularity of use of user-generated content as a media tool among Quebec marketers is discussed. User-generated content refers to content created by people and posted on the web from where it can be shared by millions.

Marketing, Advertising, Marketing industry, Industry forecasts, User generated content

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Music to their ears

Article Abstract:

Use of live concerts by marketers to promote their products and also to create a positive brand image is emphasized.

Canada, Management dynamics, Management, Company business management, Concerts

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Building le buzz

Article Abstract:

Importance and role of word-of-mouth publicity in advertising and marketing in Quebec is discussed.

Word of mouth marketing

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