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Business, international

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Better Latte than never

Article Abstract:

The response of consumers to the launch a new brand of coffee by Country Style, is discussed. The efforts of Country Style to increase its market share by introducing new recipes in its menu are described.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
United States, Eating places, Food Services and Drinking Places, Recipes and menus, Restaurants

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Confident customers

Article Abstract:

Preference of customers, to self-serve at super markets rather than be served by sales personnel, is discussed. Customers are increasingly preferring technology-aided self-service at stores.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Technology application, Shopping centers, Self-service, Self service, Shopping centres

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In conversation

Article Abstract:

The need of connection with women online social networks to improve the marketing practices is emphasized.

Author: Harris, Rebecca
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Civic and social associations, Market Targeting & Approach, Other Similar Organizations (except Business, Professional, Labor, and Political Organizations), Female Membership Organizations, Analysis, Women, Market strategy, Women's organizations, Women's associations, Online social networks

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Subjects list: Forecasts and trends, Market trend/market analysis, Consumer preferences, Canada
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