Using triangulation to assess and identify successful services brands

Article Abstract:

The use of triangulation to assess services brand success and the theoretical and practical issues faced in employing the technique are examined. A case study from United Kingdom is presented. It is concluded that triangulation is a helpful technique in the assessment of complex concepts such as services brands' success.

Usage, Case studies, Triangulation

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Communicating services brands' values internally and externally

Article Abstract:

The role of effective communication with the exployees to enhance their relationship with customers, and building a brand image for the organization, is discussed.

Forecasts, trends, outlooks, Product quality, Personnel administration, Management-Communications, Venture Analysis, Forecasts and trends, Labor relations, Quality management, Market trend/market analysis, Business enterprises, Organizational communication, Customer relations

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Building a services brand: stages, people and orientations

Article Abstract:

The development of a model for service industry brands is discussed.

Services information, Services, Marketing, Company marketing practices, Marketing consultants

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