LCBO softens look in store re-design

Article Abstract:

The Liquor Control Board of Ontario (LCBO) has implemented a marketing campaign called 'Good Living' that would make liquor buying a more pleasant experience for consumers. Gone are linear display shelves with a circular design, which have been replace by a softer and more casual look of the liquor stores. This will lead customers through the store past a series of shops and features. LCBO hopes the strategy will improve customer service, enhance social responsibility and heighten entertainment.

Advertising, Ontario, Beer, Wine, and Liquor Stores, Liquor Stores

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Culinar may consolidate account

Article Abstract:

Culinar Inc, a Montreal, Quebec-based, is considering consolidating its advertising account into one agency. Several agencies, such as Cossette Communication-Marketing and Saint-Jacques Vallee Young and Rubicam, shares the account. The overall account bills, most of which in Quebec, are more than $3.2 million, according to AC-Nielsen of Markham, Ontario. Culinar produces various food products such as snack cakes, dry bread products, crackers, dehydrated soups and bases.

Marketing procedures, Food Manufacturing, Quebec, Food & Kindred Products

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