Videotron, Bell square off in Quebec

Article Abstract:

Videotron has placed full-page ads in major dailies in Montreal and Quebec City accusing Bell Canada of false advertising. Videotron claims that Bell engaged in half-truths in its ads during the Olympics touting its Sympatico High Speed Edition and Bell ExpressVu services. The ads for sympatico declare that Internet cable service slows down when used by many in the same neighborhood. Videotron countered Bell's claim saying that that it provides faster services even if people in the same district share the line.

Satellite Telecommunications, Quebec, Satellite TV Communications, Videotron

---

Cover Girl goes 'native' in Quebec

Article Abstract:

Procter and Gamble Co (PG) has chosen MusiquePlus veejay Genevieve Borne as its Cover Girl in Quebec, Canada, to attract girls aged between 12 and 17 and increase sales in the province. According to the company, Borne, who will be Cover Girl model for at least a year, answers PG's need for a local spokeperson to reach teenage girls who listen to the rock video station. Launched from Feb 28-Mar 3, 2000 in concert with a MusiquePlus open house, the campaign consists of print and television advertisements.

Toilet Preparation Manufacturing, Toiletries & Cosmetics NEC, Procter & Gamble Co.

---

Magical win for Arthur & Merlin: BOS co-founder takes Videotron business with him to new agency

Article Abstract:

BOS lost its Videotron contract when the latter decided to follow Andre Beauchesne to Arthur & Merlin. The article discusses why Beauchesne won the contract and the impacts of that contract on his new advertising agency.

Contracts & orders received, Advertising agencies, Cable Television Systems, Cable Networks, Executive changes & profiles, Cable and other pay TV services, Agencies, Advertising Activity, Contracts & orders let, Officials and employees, Cable television broadcasting industry, Contracts, Advertising, Appointments, resignations and dismissals, Contract agreement, Growth, Company growth, Beauchesne, Andre

Similar abstracts:

• Abstracts: European PC sales rose by 22% in fourth quarter. Shoppers hit pause button. Euro's weakness jolts PC companies
• Abstracts: Teligent drops 38% of its work force amid funding push. Teligent's chairman and CEO is expected to leave company
• Abstracts: AT&T considers IPO for TCI-related stock. BT, AT&T end discussions on business-services merger
• Abstracts: EU Commission starts legal action against Portugal. BSCH completes Banespa takeover. BSCH to buy Banco de Caracas of Venezuela
• Abstracts: German prosecutors expand probe of telekom accounting. Music-industry outsider is expected to head BMG. Bids reach 12.6 billion in German wireless sale

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.