Virtual advertising

Article Abstract:

New technology means that the same program can be shown with different adverts, according to the market. Regulations covering virtual advertising vary across national boundaries and for different types of sport. Advertising spaces can be sold a number of times, using this technique. Traditional advertising may be affected by the elimination of commercial breaks by some types of video recorder, so advertising during programs will become more attractive.

Advertising Management, Economic aspects, Advertising agencies, Television advertising, Marketing management

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Would you buy a used TV station?

Article Abstract:

Italy's Mediaset controls 43% of the nation's television market and plans to issue a public offering beginning Jul 2, 1996. Although the firm has some positive attributes, it is being investigated by several agencies and may be forced to sell some of its assets. The stock will probably be volatile.

Italy, Management, Securities, Berlusconi, Silvio, Mediaset

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A passion for variety: advertising

Article Abstract:

The globalization of industries caused some companies to prefer large advertising companies that could handle all their products and markets. However, some companies still prefer to have contracts with a variety of advertisers who can give different products or markets a unique focus.

Influence, Contracts, International economic relations

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