WTN gets a total marketing makeover

Article Abstract:

WTN, a Winnipeg, Canada-based specialty channel, has launched a total marketing makeover to provide advertisers a much better information for what the service is about. The company is adopting a tagline: "It's time for women," synchronizes with the channel's approach as a "domain" rather than a niche broadcaster. Aside from a $2-million consumer advertising push, WTN will spend more for national radio and trade advertising as well as women's magazines. WTN also hired three new sales representatives and a full-time researcher.

Labor force information, Marketing procedures, Marketing/Advertising Methods, TV Networks, Print Media, Slogan, Radio, Television networks, Article, WTN

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CBC ad cuts skate around hockey

Article Abstract:

Observers have criticized CBC TV's decision to remove all advertising during the first half-hour of the The National as unwarranted. Dean Butler, media director at Glennie Stamnes Strategy said a smaller commercial inventory would only make things more difficult for TV buyers in Toronto. On the other hand, Optimedia Pres Sunni Boot said advertisers may transfer their accounts to CTV. Boot has blasted CBC CEO Robert Rabinovitch's remark that they could cut into a hockey game as ludicrous.

Services information, TV Stations, Television stations, CBC TV

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