Water wars

Article Abstract:

The rapidly growing $77.2-million non-carbonated bottled water business in Canada is expected to undergo a major shakeup in 2000 after the entrance into the market of Mississauga, Ontario-based Pepsi-Cola Bottling Group and Toronto, Ontario-based Coca-Cola Beverages Ltd in 1999. Pepsi-Cola and Coca-Cola are expected to compete fiercely for a share of the market. Pepsi-Cola plans to spend at least US$10 million in 2000 on the first ad campaign for its Aquafina bottled spring water.

Bottled Water Manufacturing, Bottled Water

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The new broadcasters

Article Abstract:

Online video sites have changed marketing in Canada, attracting a great number of viewers and advertisers. Heavy.com, for example, has attracted 1.4 million viewers in Canada and 21 million worldwide. How advertising campaigns are integrated into online video sites is explained.

Marketing, Internet videos

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I want my PDA: Canadians are eager to embrace everything about mobile - from text to video - but face some serious obstacles

Article Abstract:

Canadian wireless penetration rates are nearing 60 percent but the number of Canadians that access the Internet through their mobile device substantially lags behind overall mobile phone use. The trends in mobile marketing through text, WAP, and video are discussed.

Consumer Behavior, Labor Distribution by Employer, Reports, Behavior, Statistics, Canadians, Consumer behaviour, Text messaging, Mobile marketing

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