TV planet

Article Abstract:

Competition in the UK television industry is heating up as digital television, which was introduced only in 1998, gets it share of the market. According to the Independent Television Commission, ITV1 has about 32% of the television audience in the country, compared with about 28% for BBC1. Channel 4 has about 14%, while BBC2 12% and Channel 5 has 4%. On the other hand satellite, cable and digital, account for the remaining 10%. Meanwhile, ONdigital claimed that it has 110,000 subscribers in Apr 1999.

Television Broadcasting, Market share

---

No offensive ads, we're British

Article Abstract:

UK's Advertising Standards Authority (ASA) reported that a mere 10 ads generated 12% of consumer advertising complaints in 1999. The ASA added that the 10 ads resulted in a total of 1,516 public complaints, four of which were found to have violated the British Codes of Advertising and Sales Promotion Practice. Among these ads for Howard Stern's talk show, which included quotes such as 'It is ok for a man to commit adultery if his wife is ugly.'

Government regulation (cont), Advertising, Advertising and Related Services, Advertising services

---

U.K. marketers in danger of losing online customers

Article Abstract:

A Direct Marketing Assn study warns direct marketers operating in the UK that they are in danger of losing on-line customers because of their failure to immediately answer initial queries and requests for further information. They are reminded to live up to all promises they put on their websites to be able to create consumer trust and build on-line relationships.

Public affairs, Direct Mail Advertising, Direct Marketing Services

Similar abstracts:

• Abstracts: A grim flight. A business in search of customers. Black days
• Abstracts: The bankers' banker. The looming labour crunch. Fortress Europe
• Abstracts: The impact of JIT on industrial marketers. Consequences of inventory stockouts. The determinants of commitment in the distributor - manufacturer relationship
• Abstracts: Giving newspapers a try. The marketing factory. TSO leapt on-strike marketing hurdle
• Abstracts: The sweet taste of house brands. Airlines offer access to 'road warriors'. The long and winding road

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.