We're great. You're not

Article Abstract:

Global Television and CTV engaged in name-calling spat show just to impress advertisers. The former contends that the latter's shows are aimed at aged viewers and saddled with aging franchises. CTV claims that its average national audience for the week of September 24, 2007 was 12% higher than the Global.

Television Broadcasting, Television broadcasting stations, Television broadcasting industry, Target marketing, CTV, Global Television Network (Toronto, Ontario)

---

The Star's new ad route: Short films are this daily's take on attracting young adults

Article Abstract:

The "Toronto Star" and its advertising agency, Enterprise Creative Selling, have created a series of short films called "Takes on Toronto". The films highlight the newspaper's brand traits and are aimed at the 25-39 age segment.

AMUSEMENT & RECREATION SERVICES, Entertainment industry, Documentary films, Documentary movies, Youth market

---

Viewer assimilation

Article Abstract:

Marketing strategy of Telelatino, a broadcasting network, to expand its viewership by introducing English programs is presented.

Cable Television Systems, Cable Networks, Services introduction, New Products/Services, Cable and other pay TV services, Marketing, Cable television broadcasting industry, Company service introduction, Service introduction, Company marketing practices, Telelatino Network

Similar abstracts:

• Abstracts: Oracle Profit Slips 2.1% on costs tied to PeopleSoft acquisition. Oracle's net gained 16% in quarter drop in sales of software for business applications is 'aberration,' official says
• Abstracts: I'm human, too. Enter the son. A David-and-Goliath tussle
• Abstracts: Trading futures. Cafe Society. Growing pains

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.