Be brave. Be strategic. Be world-class
Article Abstract:
Tips are presented for agencies to enhance their services to marketers, by maintaining integrity and accountability, and by building a world-class reputation.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Services information, Methods, Service enhancement
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Missing in action
Article Abstract:
The advertising strategies followed Canadian advertisement agency Labatt Communications for NHL (National Hockey League) championships are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Advertising Activity, National Hockey League, Competitions, National Hockey League All-Star Game, Labatt Communications Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: Management, Canada, Advertising agencies, Company business management
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