Where goes the money?

Article Abstract:

The marketing and advertising industry are looking forward to the coming year and feel that it shall be a busy one, but conservative in its growth. Companies will be reallocating budgets and a substantial increase is expected marketing investments. The introduction of the CanadaEs privacy act is something all marketers shall have to get aware of, to prevent causing uproar.

Forecasts, trends, outlooks, Financial management, Marketing, Other Justice, Public Order, and Safety Activities, Privacy, Venture Analysis, Forecasts and trends, Privacy issue, Company investment, Investments, Influence, Market trend/market analysis, Business enterprises

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Canada's brand runs cold

Article Abstract:

Building up the Canada's brand image for policy-makers and marketers is discussed. Building brand means being able to co-ordinate customer touchy-points so that a consistent and motivating communication is received.

Advertising, Analysis, Marketing industry, Brand image

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