Yahoo! focuses on international units

Article Abstract:

Yahoo! Canada has launched three new services, Yahoo! Canada Finance, My Yahoo! and Yahoo! Messenger. The company will market the new services through public relations, the sponsorship of the 1999 du Maurier Tennis Open, Power of Women motivational tours, banner ads in its Web sites and consumer magazine advertisements. Yahoo!'s move is part of an overall strategy to increase traffic in all of its 18 other international sites.

Services introduction, Internet service providers, Yahoo! Canada Co.

---

M&M candies lighten up

Article Abstract:

Effem Foods Inc has launched a television advertising campaign in Mar 1999, to promote its new product called M&M's Crispy. The year-long campaign consists of four commercials, one of which was created by New York, NY-based BBDO Worldwide Inc. It is also supported by point-of- purchase materials and samples distributed at various events. Toronto, Ontario-based Glavin and Associates Ltd is handling the Canadian promotions.

Chocolate and Confectionery Manufacturing from Cacao Beans, Advertising, Confectionery Products

---

Similar abstracts:

• Abstracts: An international box standard for fruits and vegetables is on the way. Importing Economic Muscle
• Abstracts: Calgary firm bets on lottery expertise. Clarica clarifies new image
• Abstracts: Marketing takes on political vibes. Sex that didn't sell. Crisis consultants take Europe
• Abstracts: Boomers and echo kids. Hong Kong's TV big bang
• Abstracts: Twist in Korean TV ad sales war. Asia's top marques: what does it take for brands to succeed in the world's fastest-growing market?

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.