design at work

Article Abstract:

An overview of three winners of the 2003 Design at Work competition, conducted by the Association of Registered Graphic Designers of Ontario (RGD Ontario), is presented. The competition is held annually to recognize the role of good graphic designs in business.

Commercial art and graphic design, Evaluation, Achievements and awards, Designers, Graphic design

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A whole new ball game

Article Abstract:

Bits and Bites, a range of snacks marketed by Kraft launched in 1966, is slated to re-launch its products. The marketing idea was unique with 30 second commercial made of bloopers. This will gain the snack immense popularity.

Product introduction, New Products/Services, FOOD AND KINDRED PRODUCTS, Snack Foods, Snack Food Manufacturing, Kraft Foods Inc.

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Leveraging the big idea

Article Abstract:

The marketing promotion of Crayola and Kraft Canada is discussed.

Printing trades machinery, Sales Promotion, Case studies, Sales promotions, Printing machinery industry, Distribution management software, Graphic arts equipment, Kraft Canada Inc., Binney and Smith Inc. Crayola Products Div.

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