Guitar maker bradens its line: Basic models added to combat flat sales

Article Abstract:

C.F. Martin and Company, the 165 year old acoustic guitar maker, has introduced a new line of less ornate guitars. The DXM guitars cost $600 rather than the $2,000 low-end price of the company's traditional models. Christian F. Martin 4th, chariman and CEO, does not want his company's products to be known as the guitars of rich doctors and is confident that the new line will be successful because of the company's reputation.

Comment:

C.F. Martin and Company, the 165 year old acoustic guitar maker, has introduced a new line of less ornate guitars.

Product development, Musical Instrument Manufacturing, Stringed Instruments, Abstract, C.F. Martin and Company Inc.

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PNI, unions add 6 years to labor pact

Article Abstract:

Eleven unions have reached an agreement on a six-year contract extension with Philadelphia Newspapers Inc. PNI, which publishes the Philadelphia Daily News and the Philadelphia Inquirer, has committed itself to publishing the Daily News for another six years.

Newspapers, Newspaper Publishers, Personnel administration, Newspaper publishing, Philadelphia Newspapers Inc.

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